The Motor Trend Certified program was established by Motor Trend Magazine to identify dealerships that have a history of delivering outstanding customer service, understand the value of creating an exceptional customer buying and ownership experience, and have an interest in co-branding with the Motor Trend brand to leverage its 65 year reputation and enhance their own strong dealership brand by being designated as the exclusive “Motor Trend Certified Dealership” in their market.
For the select dealerships that qualify, this opportunity is MORE than just a Certified Pre-Owned program for non-OEM used vehicles. Dealerships co-branded with Motor Trend gain a unique advantage in many areas:
- Recognition of the Motor Trend brand in the community by virtue of being publicly recognized as “the” place to do business in the community based on Motor Trend’s careful selection process.
- Use of the powerful Motor Trend Certified brand in all aspects of advertising, from internet and TV to direct mail and special events.
- The Motor Trend Certified designation reaches past the pre-owned vehicles and distinguishes the ENTIRE DEALERSHIP as “Best in Class” and, just like the prestigious “Car of the Year”, “Truck of the Year” and “SUV of the Year” awards, dealers gain the exclusive advantage to market themselves as “Motor Trend Certified” in their specific markets.
For more information, please contact Motor Trend Certified National Brand Manager Wes Knox at: firstname.lastname@example.org